https://www.nicolecarlonelosi.com/about daily 0.75 2025-01-08 https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/9efa2e34-d6ee-45d3-a7f5-c8923b25ecf0/IMG_7814+copy.jpg About - A little about me … I was born and raised in Canton, Ohio, and have resided in Lakewood, Ohio for the past decade. I’m a Baldwin Wallace University alumna (‘11), where I majored in public relations and double minored in marketing and management. During my time at BW, I was a member of the women’s golf team (captain for two years and winner of the 2010-11 Athletics Leadership Award) and the cheerleading team (senior year co-captain). https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/46e6483a-4dcf-4e4e-afec-f4ce7d503b27/IMG_6435.jpg About - “Stay far from timid, only make moves when your heart's in it, and live the phrase, ‘Sky's The Limit.’” Notorious BIG https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652884410834-7OLFHB3MAN4OL4O81RUC/IMG_0332.jpg About https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652884518819-Z1IGJS9ICBQRVFZY2SRQ/IMG_9845+copy.jpg About https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652884620789-C3GSZ22O754Y52S28CGE/IMG_7814+copy.jpg About https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652884844730-RSN9BCPKJ43MK2W7T7YK/Lake+Erie+Sunset+copy.jpg About https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652884977545-X8D13MDD7JRWBL70P0UI/IMG_3784.JPG About https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652885080373-R9O8HRBQRFTAXIPR16SY/IMG_0330.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg About https://www.nicolecarlonelosi.com/contact daily 0.75 2025-03-13 https://www.nicolecarlonelosi.com/work daily 1.0 2025-03-13 https://www.nicolecarlonelosi.com/work/community-management monthly 0.5 2022-05-17 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Work - Community Management https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Work - Community Management https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Work - Community Management https://www.nicolecarlonelosi.com/work/content-strategy-and-creative monthly 0.5 2022-05-18 https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/da6b3a4f-61fa-479b-936f-45ae57dc7d19/Screen+Shot+2022-05-18+at+12.59.59+PM.png Work - Content Strategy & Creative - Storytelling Conceptualized, developed and executed Hospice of the Western Reserve’s first digital media campaign, “30 Faces of Hospice,” to increase engagement and reach through storytelling. https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/b1055e5f-a2b4-494e-8573-3584dfed5c6d/Screen+Shot+2022-07-12+at+2.57.07+PM.png Work - Content Strategy & Creative - First to Market Through a collaboration with Harmelin Media, Kent State became the first advertiser in the EDU vertical to use AR technology in an effort to drive student applications. According to Snapchat, “Never before has an AR Lens been used to drive student recruitment on Snapchat. The AR Lens achieved a cost per sign up that was 24% more efficient than the client’s goal.” Read More from Snapchat https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/c707997c-9feb-4539-b60a-b42935259939/President.jpg Work - Content Strategy & Creative - Presidential Communications From 2014 to 2019, I developed a social media presence for Kent State’s 12th President, Beverly J. Warren, and managed her weekly content plans. In 2020, my team took on the same role for Kent State’s current president, Todd Diacon, and YOY, we’ve seen a steady increase in followers (~20%) and engagement (~13%). https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/875b276e-bcb8-457f-bef6-c0fc046fcb30/IMG_0329.jpg Work - Content Strategy & Creative - Kent State Athletics Work in coordination with athletics communications staff and university designers to develop game-day graphics and event coverage strategies for priority sports. Lead content planning and strategy for major athletic events: 2017 NCAA Men’s Basketball Tournament (First round game in Sacramento) 2019 Frisco Bowl 2018 and 2019 March Madness Instagram takeovers (Men’s basketball) 2021 Idaho Potato Bowl Annual men and women’s basketball MAC Tournament Annual Autism Awareness Game for men’s basketball (Inaugural event in 2019) https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/841ad82f-03ad-4181-9847-46a363d57af5/Edelman+copy.jpg Work - Content Strategy & Creative - High-Profile Content Plan digital content for high-profile individuals visiting campus for various reasons, to name a few: Julian Edelman (pictured) Michael Keaton Nic Nemeth Josh Cribbs Octavia Spencer Plus, various musicians for FlashFest https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/142a1d00-b0ab-4692-b421-dcf3dfd13a11/IMG_0331.jpg Work - Content Strategy & Creative - Best Practices Established the university’s social media website, which houses best practices, policies, guidelines and much more. Researched and developed the university’s first social media blog, where the team crafts weekly posts and guest writers are included as well. Blog content includes social media highlights, fun projects, thought leadership, monthly analytics and more. Promote university’s social media accounts through engaging laptop stickers, postcards, social media contests and more. https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/60ac733d-1406-4fb2-acb1-a42fa54752a0/IMG_6567+copy.jpg Work - Content Strategy & Creative - Crisis Communications & Social Media Listening Devised a social media crisis communication strategy and manage social media elements for various national media crises, while I work alongside Police Services, Student Affairs, Media Relations, university leadership and more. Approached by various organizations to speak to their groups as a crisis communications expert. Implemented a robust social media listening strategy that includes monitoring the Kent State brand across various digital platforms through using tools such as Talkwalker, Brandwatch, Hootsuite Insights and more. https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/0bfa01b8-b1b2-487f-88b4-197e14e85df8/IMG_4163.JPG Work - Content Strategy & Creative - Large-Scale Events Researched, recommended and implemented the use of live social media displays (Tagboard) at large university events, such as athletic events, Commencement, admissions events and Convocation, in addition to developing robust social media coverage plans for these events. https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652802854836-39W3VYYCA3JBL46I0NV0/1.png Work - Content Strategy & Creative https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652802878003-V9Q8R4ZJZRTNTTA18SY8/2.png Work - Content Strategy & Creative https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652802921744-U1D14BO15KXBOD43TDW1/3.png Work - Content Strategy & Creative https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652803459299-NCXKSVMCD2IMDOXR47IX/6.jpg Work - Content Strategy & Creative https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652803498701-QCK44CSAN4CLRKYO5O66/7.jpg Work - Content Strategy & Creative https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652804712832-3JEI598XEMFA3PM3GB3M/unsplash-image-yIT9HO8UrPA.jpg Work - Content Strategy & Creative https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652804850945-S2WEKLGVM3QR0IPH2QBR/unsplash-image-_tF3vug2FhQ.jpg Work - Content Strategy & Creative https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652804885115-STQSGJ6XDTHG3GYKBO9Y/unsplash-image-k1xf2D7jWUs.jpg Work - Content Strategy & Creative https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652804942673-Y9UCFW1ZMOWPNILMBB6X/unsplash-image-LyitSe2F50Y.jpg Work - Content Strategy & Creative https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652804980144-QHXPGSQ8YZX3ZB7NF9VK/unsplash-image-hqaFp0zclUk.jpg Work - Content Strategy & Creative https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652805036940-9AW3B5NBETX24YW7I293/unsplash-image-O1mej4P-Rws.jpg Work - Content Strategy & Creative https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652933005600-8Q72E5V9979LGNQN1TJL/May+4+IG+Story+Slide+1.png Work - Content Strategy & Creative https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652933042759-MFWUI7G3EFDLAEETB0BG/May+4+IG+Story+Slide+2.png Work - Content Strategy & Creative https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652933113664-RHN1EAQ4Q34IGHF7WW9I/May+4+IG+Story+Slide+3.png Work - Content Strategy & Creative https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652933169644-B6X1Z5SSO7SHZUX6SD0R/May+4+IG+Story+Slide+4.png Work - Content Strategy & Creative https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652933225206-AGS8R55TVFYMT769U10S/May+4+IG+Story+Slide+5.png Work - Content Strategy & Creative https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652933259144-60N7PLUON4MJ1E9DG6DX/May+4+IG+Story+Slide+6.png Work - Content Strategy & Creative https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652933286047-FIIQCJPL0G0QLD8CTVL2/May+4+IG+Story+Slide+7.png Work - Content Strategy & Creative https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652933314946-7WJ0KQ06BXU19LI42FWG/May+4+IG+Story+Slide+8.png Work - Content Strategy & Creative https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652933345243-WCWDBJFHT96QYDPGZFZ2/May+4+IG+Story+Slide+9.png Work - Content Strategy & Creative https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652933375974-5FTGPMC4051WF8JLP18T/May+4+IG+Story+Slide+10.png Work - Content Strategy & Creative https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652933409525-3I9NYQEMYFAGYIRRK7EF/May+4+IG+Story+Slide+11.png Work - Content Strategy & Creative https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652933435940-2TPCTLNVRDO7UFIW1UAW/May+4+IG+Story+Slide+12.png Work - Content Strategy & Creative https://www.nicolecarlonelosi.com/work/experience monthly 0.5 2022-05-17 https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652885080373-R9O8HRBQRFTAXIPR16SY/IMG_0330.jpg Work - Experience - A top-performing & collaborative digital marketing director. With more than a decade of progressive leadership experience and more than 11 years of digital marketing experience, I define and develop modern day marketing and social media strategies that elevate brands, increase reach and engagement, and support strategic priorities. As a the current Communications Manager for the Greater Cleveland Sports Commission and a former member of central marketing and communications at Kent State, I have experience in developing compelling digital content and strategies that align with organizational goals and priorities. My work is done collaboratively with individuals across various disciplines, such as creative, web, marketing and content. https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652794619562-6ZV252IRYXKM735JELNG/K_Emblem_RGB.png Work - Experience https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652795061488-XIB6XGUZDTSLNHGVP61H/Hospice-of-the-Western-Reserve.png Work - Experience https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/1652795153296-1N8VKUAETYL500CGA67D/kent_state_university_stacked_2-color.png Work - Experience https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/091d925c-77c6-4eb4-80dd-dc66aaf0d9a2/GCSC_LOGO_Greater_arrows_Color.png Work - Experience https://www.nicolecarlonelosi.com/work/education-and-skills monthly 0.5 2022-05-17 https://images.squarespace-cdn.com/content/v1/62839f3b042068163bb92ded/015b288b-e0b4-4754-96f4-5d91e6153b64/schools.png Work - Education & Skills - Make it stand out Whatever it is, the way you tell your story online can make all the difference.